The Chronicle guides
Put AI to work. Thoughtfully.
Practical workflows, specific use cases and considered design. Start with a task, keep people in control, and check what actually works.
AI in the workflow
Six practical starting points, from enquiries to connected systems.
AI workflows
How to assess an office workflow before adding AI
Choose a useful first pilot by examining inputs, judgement, handoffs and the real cost of checking AI output.
CRM and automation
Build an AI enquiry-to-CRM workflow with clear ownership
Turn emails and form submissions into traceable records, a safe receipt acknowledgement and an owner queue that survives retries.
Document automation
Extract receipt and invoice data with checks before posting
Build a reviewable extraction flow that preserves the source and checks amounts, document identity and duplicate submissions.
Systems integration
Connect ERP and HRMS workflows to AI without heavy customisation
Use supported interfaces, stable identifiers and a read-only pilot while keeping business records under clear ownership.
E-commerce operations
AI for e-commerce documents: reconcile orders, invoices and packing lists
Find inconsistent quantities, prices and shipment records before qualified review of the prepared document package.
Customer support
AI customer support: answer from sources and hand off with context
Define supported answers, knowledge updates and complete human handoff when evidence or authority is missing.
Design that makes AI useful
From a clearer website to a review queue people can trust.
Website design
AI website design: turn a clear brief into a working service website
Use AI to explore content and visuals, then verify the actual pages, enquiry path, accessibility and search foundations before launch.
Interface design
Design an AI review dashboard that lets people verify and act
Build a review inbox with source comparisons, clear ownership, meaningful statuses and recoverable actions instead of a decorative approval checkbox.
Before you choose a solution
Three guides to help define the problem.
Websites
Should you repair your website or rebuild it?
Identify whether your problem belongs to a page, a journey, or the whole platform before committing to a larger project.
CRM
When do you need a CRM instead of a spreadsheet?
Use ownership, follow-up, permissions, and data quality to decide whether a better spreadsheet is enough.
Automation
Which business tasks should you automate first?
Choose a repeatable task with clear rules, visible failures, and a manageable consequence when something goes wrong.